Azelix provides clinical services to pharmaceutical, biotechnology, and medical device companies in a best-in-class environment with a transparent voice. Helping them feel supported and be compliant.
The main three points we needed to showcase with the logo are comprehensive, transparent and complete. We also needed to infuse the logo with the story of both partners experiencing an enlightening moment together. We settled on their trip to Sierra de San Pedro Mártir National Park, a national park in the Mexican state of Baja California. With all these ingredients combined, I designed a single triangle that represented the mountain, completed by three different size triangle to symbolize comprehensiveness and the negative space like trail to show transparency. The typography is skewed a bit to make the entire piece appear whole, a unit. Complete.